Google Slashes Veo 3 AI Video Generation Costs by 50%, Unveils 1080p Vertical Video

Google Revolutionizes Video Generation with Veo 3: Price Drop and Enhanced Features

In a move that's set to shake up the artificial intelligence landscape, Google has significantly slashed the prices for generating videos using its advanced AI model, Veo 3, by a remarkable 50%. This powerful AI tool, designed to craft short, high-quality video clips from simple text descriptions, now offers a more accessible gateway for creators and developers alike. Veo 3's latest iteration not only boasts improved quality but also introduces crucial new features, making it a formidable contender in the generative AI space.

Veo 3: A Leap Forward in AI Video Synthesis

Veo 3 represents Google's sophisticated answer to the burgeoning demand for AI-driven video content. Its core functionality lies in its ability to translate user prompts into vivid visual narratives, complete with synchronized audio that complements the on-screen action. While the current output is capped at 8-second clips, the quality and realism are a significant step up from previous iterations. The introduction of Veo 3 and its faster counterpart, Veo 3 Fast, brings support for vertical formats and a crisp 1080p resolution. This is particularly exciting for mobile-first platforms and social media, where vertical video reigns supreme.

Previously, Veo was limited to 720p resolution, but this new 1080p capability, at least for 16:9 aspect ratios, signifies a commitment to higher fidelity. The true innovation for content creators targeting the mobile audience, however, is the support for the 9:16 aspect ratio. This feature, accessible via the API by setting the `aspectRatio` parameter, underscores Google's developer-centric approach, empowering those who build on their platform.

Unbeatable Pricing and Accessibility

The most impactful update, beyond the technical enhancements, is the substantial price reduction. Veo 3 generation now costs $0.40 per second, a stark contrast to the previous $0.75 per second. Similarly, Veo 3 Fast has seen its price plummet from $0.40 to just $0.15 per second. This drastic cost-cutting measure democratizes access to professional-grade AI video generation, making it a far more viable option for independent creators, small businesses, and even hobbyists.

Google showcased these impressive upgrades through a series of compelling video examples generated in the new vertical format. One particularly striking demonstration featured a rock climber who humorously noted, "Veo 3 is now about 50% cheaper and higher quality, so get started creating your clips!" This playful endorsement highlights the tangible benefits of the new pricing and quality improvements.

From I/O 2025 to Global Reach

First unveiled at the I/O 2025 developer conference, Veo 3 was positioned as Google's direct response to OpenAI's Sora. The model distinguishes itself with several key improvements over Veo 2, including more accurate real-world physics, enhanced realism, the ability to transform static images into dynamic videos, and improved audio synchronization. These advancements collectively contribute to a more polished and lifelike video output.

Veo 3's global availability is expanding, now reaching 140 countries and regions. Notably, Ukraine gained access to Google's AI video generator in July. The service is integrated into Google's subscription tiers: Veo 3 Fast is available with the Google AI Pro subscription for 909 UAH/month, while the full Veo 3 experience is part of the Ultra plan.

The TikTok Phenomenon and Future Implications

The impact of Veo 3 is already being felt, with a notable trend emerging on TikTok where users, particularly Gen Z, are creating content by impersonating Veo 3 creations, garnering millions of views. This phenomenon speaks volumes about the accessibility and virality of AI-generated content when powered by advanced yet affordable tools like Veo 3. As the technology continues to evolve and become more integrated into creative workflows, we can expect even more innovative and engaging uses of AI-generated video across all platforms.